"Music videos have become a central and vital component of the music entertainment and media industries (...) they have spread out to the entire culture and across musical genres (...) moved from the margins of the culture in relative innocence to its very centre, into a conundruum of controversy around the nature of the sexual imagery that quickly came to define it as a genre. In fact, from its very origins, music videos, like other forms of advertising, have relied very heavily on stories concerning female sexuality to fulfill their function to selling CDs and albums for record companies (...) In the most obvious failure of creativity, women are shown (...) their only function being to draw in male viewers into the fantasies created by the producers and directors of these videos (...) But even beyond a single video, there is a consitent story about masculinity and femininity being told by the system of music videos as a whole"

- From Dreamworlds II - Desire, Power, Sex in Music Video by Sut Jhally


Source: Jhally, Sut. 1997. Dreamworlds II - Desire, Power, Sex in Music Video. Available from URL http://www.youtube.com/watch?v=I6LHg_OFFRY&feature=PlayList&p=A399EA02C4F7C366&playnext_from=PL&index=0&playnext=1 [Downloaded 2010-05-15]. IMDB: http://www.imdb.com/title/tt0308188/